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Therefore, as consumers shift to mobile at a high rate and monetization continues to lag, it could cause Alibaba's revenue and profits to decline.
With that said, mobile monetization has seen a broadly improving trend over the past two years, as shown in Exhibit 3 below.
Alibaba’s international growth potential is limited because the company will not benefit from the early advantages it had in China.
These three marketplaces account for over 80% of revenue, with the remainder coming from Alibaba's China wholesale sites, international commerce, cloud computing, and other services.
With a group of 17 friends and ,000 of funds, Alibaba was born.