Online dating for hipsters
To perform the experiment, the researchers created four different profiles that differed along two basic dimensions.
One of those dimensions was what they call "selective self-presentation," or the degree to which people emphasized the best parts of themselves and minimized the worst.
To set yourself apart from the herd, you might be tempted to highlight or exaggerate your accomplishments.
But paradoxically, new research suggests that is not the way to go.
I watched her swipe left to reject a professional football team's worth of New York-area hipsters, jocks and nerds.
Some were disqualified for being basic-looking bros with too-big arm muscles, and some for trying too hard to be hip, whether emphasizing their DJ gigs or having super hipster photos.
And yet amidst this mass potential for digital copulation two women in Berlin have created a website that adds a dash of the old to an untamed world of online dating.
Jule Müller and Anni Kralisch-Pehlke's online dating magazine, Im Gegenteil, likes to editorialize.
If there is anyone out there whose memory still goes back farther than the last tweet, they will remember the American standup comedian, Jerry Seinfeld.
But the study suggests that, when it comes to online dating, this approach may backfire.
The researchers found that people with high selective self-presentation were seen as bragging about their looks and their accomplishments -- and were in turn seen as less socially attractive and less trustworthy.
One study termed this practice "profile as promise": Online daters create a vision of who they could be, rather than who they are.
Compared with real life, people who meet online actually display more initial social attraction to each other -- they are more interested in hanging out with each other than people who randomly meet face-to-face -- but they also display far less trust.
"Warranting" did not help when people were seen as bragging or trying too hard (i.e. In these cases, adding in the supporting information made the profile owners seem like the most arrogant of any group.