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He upended social norms by starting a blog called Since Being Single wherein he spoke candidly about the trials and tribulations as a British Asian man dating in the UK.
His openness showed Asian daters that it was OK to discuss matters of the heart, and many readers were eager to learn from him.
Now serving as Chief Content Officer, Jus Reign highlights the struggle shared by Desi women as one of the fundamental driving forces behind the app.
The Short Version: Since Being is a revolutionary dating platform packed with informational resources and mentoring programs.
Dus strives to give the South Asian community that freedom.South Asian culture places women under the most scrutiny when it comes to adhering to expectations of modesty, femininity, and obedience.